D A N S K I N
Fit for everything
Danskin was founded in 1882 in New York City to fulfill dancers’ needs. They introduced the first ever knit tights and leotards. Over the last century and a half, the company has continued to expand its designs for girls and women to include women’s fitness apparel—from running to yoga and dance.
Scope: Designer, for seasonal collections for Women and Girls, special projects and basics program
Role: Fashion designer, graphic artist and production
FOCUS
Design and execute seasonal activewear and athleisure collections, while also running the special projects and basics lines as well as meeting design standards.
Stand Out Projects
JENNA DEWAN X DANSKIN
The Jenna Dewan x Danskin capsule was an exciting opportunity to create a new wardrobe for women. Working together, we provided a capsule to support women in all of their adventures and endeavors, from motherhood, friendship, and day-to-day errands, to staying fit, running a business, and having fun.
To achieve this, each item had to maximize versatility while maintaining a superior fit and style.
Metallic sport bra and legging sets
Crossover top worn with our joggers or with sport bra
BCRF X DANSKIN
A career highlight for me was my design work with the Breast Cancer Research Foundation (BCRF). Since 1993, BCRF-funded researchers, with the help of donors, have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship.
The designs I worked on for Fall 2017 and Fall 2019 not only helped raise funding for the BCRF, but also allowed women to build solidarity and raise awareness.
Reversible jacket, sports bra, tank top, and legging
Metallic pink wind breaker and logo tee in 2 colors
FIT FOR EVERYTHING FALL CAMPAIGN
Fit For Everything was an exciting new campaign dedicated to showcasing our new designs and seeing our customers really wearing our products. One major highlight was our billboard in Times Square, New York City.
Jenna Dewan was our spokesperson and embodied my designs. It was great working with her to help make the best looks for the campaign.
DANSKIN REBRANDING
Danskin kickstarted a new effort to build on their heritage and connect the younger generations to the older ones. There was a massive rebranding which included a new logo, hang tags, labels, and overall look.
I was responsible for the seasonal designs as well as the entire packaging and labeling endeavor. This included graphic design, production, and photo shoots.
Tie dye sports bra, pullover sold internationally at Costco stores, and leggings